We are delighted to share that we have recently acquired Poplar Farm Flowers, a flower business based in South Lincolnshire. Poplar Farm Flowers is the largest tulip grower in the UK and has been a valued supplier of ours for many years.
This acquisition is part of our ongoing commitment to increasing the supply of home-grown flowers and bouquets. It builds on the 2022 opening of our dedicated 50,000sqft UK Field Crop Centre in Lincolnshire, further solidifying our investment in the home-grown flower market.
British-grown flowers are an important and growing part of our business as shoppers demand more locally grown produce. Investing in UK growing not only helps us shorten our supply chains, allowing us to deliver the freshest flowers, but also reduces the carbon footprint and improve quality at the same time.
Commenting on the acquisition, Phil Whelan, our CEO, said: “We are delighted to bring Poplar Farm Flowers into the MM family. This is a very important investment for us as we work to shorten our supply chains, reduce our carbon footprint, and increase our supply of British-grown cut flowers. All of that with the ultimate aim of creating what we call Meaningful Moments for our customers, end consumers, and employees.
Poplar is a fantastic local business, employing a great team from the area, and this is yet another example of our commitment to this region
“As a growing global business working in the region, we’re confident this expansion will bring an exciting range of new opportunities for existing and prospective employees. Poplar is a fantastic local business, employing a great team from the area, and this is yet another example of our commitment to this region.”
Andrew Ellis, Managing Director of Poplar Farm Flowers, added: “Becoming part of MM secures Poplar’s future. Like MM, we are a family business. We’ve been successful for 64 years, and this move will enable us to invest and build our business for years to come. There is growing demand for fresh cut British-grown flowers – with all the environmental and freshness benefits that brings – and we’re now perfectly placed to respond.”
MM’s investment in the home-grown flower market through this acquisition is the latest move by the company to shorten its supply chain and offer consumers a fresher, local product.
