From humble beginnings

MM Flowers is now the largest provider of cut flowers to UK retailers with the backing of some of the largest plant and produce growers in the world.  

Since its inception, the group has continued to disrupt and expand into new product and service offerings, partnering with our customers as a full-service model for gifting excellence.

We are immensely passionate about every product we create, with insight, quality, innovation, and sustainability at the heart of it all. Continue scrolling to read how we are helping people create their Meaningful Moments.  

Cut Flowers and Bouquets

At MM Flowers, we are relentlessly dedicated to delivering quality cut flowers and bouquets that create meaningful moments in every home. Since pioneering the first £20 retail offering in the UK, we have continually invested in state-of-the-art packing facilities in both the UK and the Netherlands, with our comprehensive, end-to-end processes designed to handle each stem with the greatest care and consistency. Whether it's processing everyday self-gifting bouquets or crafting floristry-trained hand-tied arrangements for those special occasions, our expertise and advanced technology cater to every need.

We work in close partnership with our growers to ensure every stem is carefully packed to maintain its beauty, freshness, and longevity.  Complementing our global sourcing, our specialist field crop packing centre, MML, located in Lincolnshire, is situated right on the flower farm, enabling us to dispatch seasonal blooms directly from the field for maximum shelf life. Our commitment to British growing is furthered with the acquisition of Poplar Farm Flowers Ltd. For more information on some of the amazing work Poplar do, please visit their website. 

Our market leading ecommerce centre is at the forefront of flower fulfilment, ensuring each arrangement reaches customers' doors exactly as designed, thanks to our proprietary processes that ensures consistency and exceeds expectations.

Hampers and Gifting

At MM Flowers, we bring a unique blend of expertise and innovation to the world of hampers, which covers a range of ambient, short life and chilled gifting products. Our state-of-the-art capabilities in .com product delivery, alongside chilled logistics specialisms, ensure that each gift maintains its quality and freshness from our facilities to the recipient’s door.

Our gifting team is passionate about transforming creative packaging concepts into reality, crafting beautiful yet practical presentations that enhance the overall gifting and customer experience. We are committed to sustainability, using eco-conscious materials and processes to minimise our environmental footprint while upholding the highest standards of quality. 

With a deep understanding of brand guardianship, we offer a partnership where every detail, from the selection of products to the design of packaging, aligns seamlessly with brand values and vision. At MM Flowers, we are proud to provide a full-service solution for hampers and gifting that combines quality, creativity, and care. 

Bulbs

In 2024, Dutch bulb producer, Moolenaar, became part of the MM group.  Offering market leading development of green and growing plants for retailers, Moolenaar’s expertise and innovation is a great complement to the MM portfolio.  For more information, check out our website Moolenaar BV.

Visit Moolenaar BV

Plants

At MM Flowers, we bring the same care and quality to our plants as we do to our flowers. Whether it’s houseplants, outdoor bedding, or an added value gifting proposition, our plants are chosen with MM Flowers values at the heart of everything we do. We combine trend-led design to help retailers create cohesive displays that feel fresh and relevant. With a strong grower network and a focus on quality, every plant is delivered with the goal of creating lasting beauty in any space.

APEX Research and Development

APEX Horticulture Ltd. was established in 2018 as an independent business to provide testing and monitoring services for cut flowers and plants. APEX revolutionised the approach to understanding and solving some of the longest-standing problems in ornamental horticulture, such as disease control, extending vase life and understanding the true performance of flowers, providing invaluable insight for growers and retailers alike. It also fulfils the role of an international research hub, connecting industry and academia worldwide to find solutions to key business challenges within the ornamental sector.

Since its inception, APEX has generated a unique and unparalleled dataset of some of the world’s major cut flowers and in 2023, generating 9m data points since it began. It became the first facility in the world to achieve validation from Cambridge University for both the quality of the infrastructure and the experimental design and output emanating from it. This guarantees robust, standardised, and consistent research is carried out every week of the year, together with an ability to undertake large scale, bespoke projects to match all client requirements. 

Originally based within MM Alconbury, APEX has added satellite sites to meet the growing demand. A second facility opened in May 2023 in New Jersey, USA, and a third in May 2024, in the heart of the UK growing region, in Lincolnshire

Insight and Design

At MM Flowers, we combine our extensive insights data, trend analysis, and expertise to empower customers in their decision-making processes. We go beyond merely presenting information; we provide actionable guidance that helps establish a distinct brand style that resonates with consumers. 

Our team of specialists collaborate closely to transform co-created visions into tangible realities, offering samples and mockups which bring inspirational ideas to life. With MM Flowers Insight and Design service, brands not only keep pace with the market, but stand out with clarity and confidence.

Wholesale

As a trusted partner for the wholesale market, MM Flowers offers a seamless and reliable experience from start to finish. With semi-vertical integration and direct access to the world’s finest and freshest flowers, we deliver an exceptional range of everyday flowers and unique varieties.

Our approach creates a frictionless purchasing process and enables delivery directly to your site. As part of our commitment to transparency and quality, we provide full grower accreditation and varietal surety. To further support our wholesale partners, our unique fixed pricing model delivers stability and consistency, allowing you to focus on growing your business. At MM Flowers, we’re more than a supplier—we’re your partner in success, delivering freshness, quality, and trust every step of the way.

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