The leading supplier of quality flowers and gifts to major retailers across the UK and Europe.

We aspire to create meaningful moments that do good for people and are developed with environmental and social impact at the heart of decision making.

MM Flowers is...

  • Dynamic and innovative – bringing new, sustainable ideas to gifting in the UK and Europe.

  • Owned by growers and together we are trusted by major retailers to breed, grow, import, pack and deliver the flowers and gifts that make life’s meaningful moments a little more memorable.

  • Passionate about providing meaningful careers and a good neighbour in the communities in which we operate.

Our mission statement

“To create meaningful moments that do good for people and do better for our planet.”

Our values

Our core values guide how we work and conduct ourselves and form the cornerstones of our culture.

1

Trusted

We are honest, we do what we say we’re going to do, and we trust each other. We’re also trusted for our knowledge and expertise.

2

Dynamic

We flex with the peaks of our work and are quick to try out new ideas in our desire to get better and better at what we do.

3

Passionate

We love what we do, and we love being part of life’s meaningful moments.

4

Work Together

We know we can’t do this alone, so we support, motivate and challenge each other to work effectively together

Our Group

Meet our leadership team

We have a strong leadership team, bringing experience from the floral industry and beyond

Phil Whelan

Founder and managing director (2006)

Previous experience: KPMG, M&S

Phil is the founder of MM Flowers, and it is his determination, entrepreneurial spirit and revolutionary vision that has driven MM Flowers’ evolution over the last 17 years.

Daniel Pickford

Group finance director (2018)

Previous experience: M&S, Tesco

Joining after a number of commercial roles and a vast accruement of finance experience, Dan is responsible for overseeing all financial operations within the MM Flowers Group.

Alan Potter

Group Chief Information Officer 2024

Previous experience: J Barbour & Sons, Weetabix Food Company, Arcadis, AECOM

Digital experience across multiple sectors for household brands and global AEC consultancies. Alan joined with the responsibility for Technology.

Kieren Drane

Group Operations Director 2017

Previous experience: G's Fresh, Flamingo Produce

With a strong background in leading large teams and delivering results, Kieren is responsible for our operations across four sites.

Rachel Coppillie

Group HR Director 2022

Previous experience: Antalis, Premium Foods Cadbury

With extensive experience in HR across multiple industries, Rachel is responsible for the People Agenda across MM Flowers Group.

Colum Donnelly

Group Technical Director and Apex Director 2009

Previous experience: M&S, Bakkavor

A decorated horticultural background and an astute knowledge in import and processing, Colum is trusted to find scientific solutions to all aspects of the chain.

Liz Edwards

Group ESG Director 2024

Previous experience: PwC, Lendlease Europe, Flag

Liz brings her experience in advising the world's biggest companies on sustainability issues for over 20 years to lead the ESG team and agenda at MM Flowers Group. 

Bas Ermerins

Regional Director Europe 2015

Previous experience: Rose Portal

After developing an online sourcing platform in East Africa, Bas joined the team, responsible for the European retail sales from our Dutch facility. 

Chris Harding

Commercial Director 2023

Previous experience: Flamingo Horticulture

Chris brings a wealth of commercial knowledge, accumulated throughout his career in the horticultural industry. He has responsibility for the UK business’ commercial relationships. 

Ben Jessey

Group Procurement Director 2012

Previous experience: Tesco, Dole

With a background in procurement and buying, Ben is responsible for the strategic development, performance, and maintenance of the buying processes. 

Richard Brannam

Group Business Director 2016

Previous experience: Northern Foods, Samworth Brothers

Having worked for blue-chip organisations, with roles in board-level operations, Richard has been responsible for developing footprint and capacity to underpin company growth.

Nikki Rider

Group Product and Marketing Director 2024

Previous experience: Rockline Industries

Brings extensive experience in white label manufacturing innovation and product strategy.  Nikki also has an MBA with a strategic specialism and is responsible for our Group Product and Marketing arena. 

Mike Walsh

Group Transformation Director 2008

Previous experience: Kerry Ingredients, Fenmarc Produce

Arriving with a strong analytical supply chain background, Mike has worked tirelessly to develop and enhance the systems and processes within the business. Over time his role has evolved into strategic projects helping to build the foundations for the business to continue excel within the sector.

Syd Reid

Non-Executive Director 2019

Previous experience: M&S

Before joining MM Flowers, Syd attained a wealth of retailer and global supply chain knowledge, contributing valuable, independent guidance.