At MM Flowers, we believe that the key to delivering exceptional products lies in understanding what truly matters to consumers. That’s why, in 2024, we created the Meaning Makers expert panel—an proprietary market research initiative designed to gather valuable insights that shape the future of floral innovation.
To us, Meaning Makers is more than just a research panel; it’s a bridge between our brand and the people who bring our flowers into their homes. This curated group of consumers provides first-hand feedback on new developments, helping us refine our offerings to ensure they resonate with real consumers.
By listening to our Meaning Makers, we gain a unique understanding of emerging trends, preferences, and expectations. Their insights don’t just inform product design—they influence everything from sustainability initiatives to packaging innovations and seasonal collections.
In a business as subjective as ours, the value of consumer insights cannot be overstated. The Meaning Makers panel provides us with a direct line to our consumers' hearts and minds, allowing us to craft products that truly resonate. By leveraging these insights, we ensure that every innovation is not only beautiful but also meaningful, reflecting the real balance of values that shoppers are seeking. Understanding our customers and consumers at deeper and more meaningful levels drives our commitment to excellence in every bouquet and gift we create.
Innovation doesn’t happen in isolation. The insights from the Meaning Makers panel are a vital part of our strategy, allowing us to test, tweak, and perfect our ideas before they hit the shelves.
By embracing direct consumer feedback, we ensure that every bouquet and gifting creation reflects the needs and desires of those who matter most—our customers. It’s a unique, forward-thinking approach that sets us apart and helps us continue to elevate the floral experience.
If you live locally and think you have what it takes to become a Meaning Maker, follow the QR code to register your interest.
